Yes, throw that coin into the Trevi Fountain and enjoy your summer on the Amalfi Coast. But don't stop there.

Why not spend a few days at a farm stay in the Tuscan countryside, hike the cliffs above Cinque Terre with a local guide, share a meal with a Sicilian family, watch the sun set over the Italian Riviera near Celle Ligure or find a quieter corner of Lake Como, all while connecting with the people who call these places home?

That's the side of Italy you'll find here.

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WHY THESE REGIONS?

Most people see the same Italy, the same landmarks, the same restaurants, the same photos. The version on this page looks a bit different.

These are the regions where you're more likely to end up at a family table than a tourist menu, on a trail with a local guide than a tour bus and leaving with the kind of authentic Italy experience that's genuinely hard to find if you don't know where to look.

Cinque Terre is worth the visit but just not the way most people do it. Go with a local guide like Out of the box Florence, if you want the version that doesn't end up on everyone's Instagram.

Sicily is the most underrated week you can spend in Italy. The food alone justifies it but the landscapes, the history and everything you didn't expect will keep you there longer than you planned.

And Lake Como, everyone pictures the Hollywood version with George Clooney and superyachts. That version exists. But the hill towns like Menaggio that sitting above the lake tell a completely different story, more local and easier to reach than most people realise.

Tuscany is the obvious starting point. The Tuscan countryside are filled with rolling hills, working farms, vineyards and villages that have been doing things the same way for centuries. A farmstay or agriturismo here is one of the unique experiences Italy does brilliantly. Give it at least three nights.

The stretch of coastline west of Genoa, the Italian Riviera around Celle Ligure, is the part of Italy most people drive straight past on their way somewhere else. Same dramatic cliffs, same seafood, same pastel villages. Pairs naturally with a day on the Cinque Terre trail if you want the best of both.

FAQs

  • You're booking direct with the owner, not through a platform taking a cut, which often means a better rate and more flexibility than you'd get going through a third party. The hilltop farmhouse near Siena or the Tuscan organic estate you'll find here are run by the people who call these places home, giving you a level of local access, you can't find in big hotels and tour operators.

  • Restored farmhouses, hilltop estates and family-run countryside stays, alongside tours led by people who know the region inside out. Think a hiking, biking and wine route through Florence, Tuscany and Cinque Terre with a local guide, or a 19th-century farmhouse stay built around a true zero-kilometre approach to food and land.

  • Yes, every tour here is run by people who call these places home, not a national operator. Out of the Box Florence, for example, leads hiking, biking and wine experiences across Florence, Tuscany and Cinque Terre, taking you well beyond the routes a standard group tour would ever go near.

  • April–May and September–October during shoulder season, across most of the country. It's especially worth it in Tuscany's hill towns, along the Cinque Terre coastline and around Lake Como, golden light, mild weather and viewpoints without other people in frame.

  • Tuscany and Siena are easiest with a car, since the best countryside stays sit away from the train lines. Cinque Terre and the Lake Como towns are well connected by train and ferry, so you can leave the car behind there.

  • Spots like the Siena hilltop stay or the Tuscan organic farmstay only have a handful of rooms, and small-group tours fill quickly once people find them. A few months ahead is a safe bet for summer travel.

  • It means the people running it are from the place, not a chain, not an investor, not a national operator. The family at a Tuscan farmhouse, the team at KM Zero Tours leading tours through their own region, real hosts and guides who know it firsthand.

  • Not necessarily. You're paying for character and a host who actually knows the place and without a commission built into the price, your money tends to go further: better rooms, better food, more attention, often for similar to a mid-range hotel.

  • Cinque Terre's cliffside villages, the towns around Lake Como and quieter spots like Celle Ligure or Siena all deliver that same postcard-Italy feeling, without elbowing through crowds. Sicily is another good shout if you want scale and history without the queues.

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