TRAppe is a lifestyle-forward travel brand that curates intentional experiences for conscious travellers.
Rather than leading with sustainability as a buzzword, TRAppe integrates thoughtful travel into aspirational, aesthetic and accessible journeys.
We’re big on direct booking, so your travel dollar goes to the people behind the places you love ♡
/træp/ = "trap" (as in the word "trap")
/ɛ/ = "eh" (as in "met")
Tourism is booming. But who’s actually benefiting?
You book. You land. You spend.
BUT most of what you spend never touches the hands of the people who make a place worth visiting.
In places like Thailand, 70% of tourist spending leaks out of the local economy. That means for every $100 spent, only $30 stays in the hands of locals.
This is called economic leakage in tourism 👉🏻
Yep. Most of what you spend on holiday doesn’t reach the people who actually make your trip unforgettable.
We’re talking about the driver who taught you local slangs, the aunty who remembered your order, the guide who introduced you to his village temple.
They get the smallest slice, while big booking sites, hotel chains and middlemen rake in the rest 👉🏻
Good travel shouldn’t feel like homework, so we've done the work for you
1. Create awareness
Through our newsletter and Instagram, we show you how travel can be stylish, fun and impactful, all while keeping your money flowing back to the local people.
2. Curate with care
Through our Explore page, we thoughtfully curate hotels, restaurants, tours and experiences from around the world. Chosen for how they show up for their place, people and community.
3. Inspire action
When you find something you love, book directly with the business through their website and support the people behind the places you visit.
Then come back and explore some more ☺
Conscious accommodations that respect the land and its people
Farm-to-table dining and sustainable restaurants that supports local farmers and producers
Unique, local led experiences that connect you to culture, craft and community
Dollars routed directly to local families and communities
TRAppe isn’t about listing as many businesses as possible. Every place you see on the platform is curated intentionally.
We prioritise places that:
There’s no single definition of “doing things right". Local context matters.
That’s why we take the time to understand each business within its own environment, culture and community and work closely with them to ensure they’re a genuine fit for the platform.
Traveling is a privilege, why we want to explore is just as important as how
The best adventures ain't a rat race. Slow down, take it all in, and appreciate your encounters
We believe in full transparency, both in our organization, as well as in the organizations that we curate. Perfect sustainability doesn't exist, but trying your best does! And that's why we tell you everything you should know about each organization we list!
Don't chase bucket list, chase experiences
Every adventure should enrich both the explorers and the locals.
We are not here to dominate or exploit, we're here to connect and belong
We believe that traveling with more intention isn’t about making one giant leap - it’s about making a difference, one small, thoughtful travel decision at a time
Good travel doesn’t have to be so serious. Have fun, be curious and enjoy the ride!
After years working across Asia-Pacific, I saw how tourism often took more than it gave.
It felt extractive. Overcrowded. Inauthentic. Meh.
Working in hospitality only confirmed what I’d already felt: the money poured in, but rarely reached the people who made a place worth visiting in the first place…
So I set out to build TRAppe. We are not your typical sustainable travel brand, but a lifestyle-forward platform that makes it easy and fun to discover and travel more consciously.
It’s for people like us, who want more meaning in their trips, not just more photos on their phones.
So if that sounds like you, then come get TRAppe-d with us ;)
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