TRAppe is a lifestyle-forward travel brand that curates intentional experiences for conscious travellers. Rather than leading with sustainability as a buzzword, TRAppe integrates thoughtful, responsible travel into aspirational, aesthetic, and accessible journeys.
/træp/ = "trap" (as in the word "trap")
/ɛ/ = "eh" (as in "met")
Travelling is a privilege, why we want to explore is just as important as how
Every adventure should enrich both the explorers and the locals
We are not here to dominate or exploit, we’re here to connect and belong
Don’t chase a bucket list, chase experiences
The best adventures ain’t a rat race. Slow down, take it all in, and appreciate your encounters
See, appreciate, enjoy, and respect - because what you learn on your adventures is the greatest gift of it all
We believe that travelling better isn’t about making one giant leap - it’s about making a difference, one small, thoughtful travel decision at a time.
After years working across Asia-Pacific, I saw how tourism often took more than it gave.
It felt extractive. Overcrowded. Inauthentic. Meh.
Working in hospitality only confirmed what I’d already felt: the money poured in, but rarely reached the people who made a place worth visiting in the first place…
So I set out to build TRAppe. We are not your typical sustainable travel brand, but a lifestyle-forward platform that makes it easy and fun to discover and travel more consciously.
It’s for people like us, who want more meaning in their trips, not just more photos on their phones.
So if that sounds like you, then come get TRAppe-d with us ;)
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