20 Local Indonesian Brands Worth Knowing in 2026

Indonesia doesn’t just manufacture trends, it exports them.

From Jakarta to Jogja, local brands are redefining what it means to be proudly made in Indonesia. In 2022 alone, Indonesia’s creative economy contributed over Rp 1,300 trillion to national GDP (more than US $82 billion), and no, that’s not a typo. Fashion, beauty, and homegrown innovation are no longer just niche categories. They’re a movement.

But here’s the tricky part: with thousands of local brands flooding social feeds and pop-ups, how do you figure out which ones are actually worth your time and money? Who’s doing meaningful design, and who just repackaged a meme with a markup?

That’s where this list comes in. These aren’t just aesthetic brands. They’re purpose-driven, globally aware, and locally rooted. Many of them are already shipping overseas. Some have made their way to New York Fashion Week. Others are still running out of a garage in Bandung,  but with a waitlist.

Whether you’re a curious shopper, an international buyer, or someone who’s sick of paying customs fees for imported skincare, this is your go-to list for local Indonesian brands that deliver – style, function, and real cultural substance.

Let’s shop smarter. Let’s support each other better. Let’s get to the good stuff.

Key Takeaways

• Local Indonesian brands are rising fast, fueled by Gen Z pride and a strong digital market.

• Leading names span fashion (Dominate, Ageless Galaxy), beauty (SOMETHINC, Avoskin), and footwear (NAH Project, Pijakbumi).

• Some brands go global, like Erigo at NY Fashion Week and SOMETHINC in ASEAN markets.

• Shop locally via Tokopedia, Shopee, Instagram drops, or concept stores like The Goods Dept.

• What sets them apart: Bold design, local identity, and products built for Indonesian life.

Why Local Brands Are Thriving in Indonesia

Indonesian consumers aren’t just browsing anymore. They’re building baskets with purpose. There’s been a visible shift, from imported envy to homegrown pride. And it’s showing up in everything from what we wear to what we post.

The rise of Gen Z’s “support local” mentality has helped brands go from side hustle to flagship store. National campaigns like #BanggaBuatanIndonesia aren’t just slogans. They’re sales drivers. Combine that with a digital-first market and low barriers to entry, and suddenly, small brands are scaling fast.

This isn’t charity. These brands are actually good. Better design. Smarter packaging. Real community building. And finally, Indonesians are no longer just buyers, we’re tastemakers too.

Top Local Indonesian Brands to Watch

Streetwear & Fashion

Dominate 

Edgy cuts, military references, and a graphic design playbook that’s hard to ignore. Jakarta-based, but worn far beyond.

Monstore

Street fashion meets dark art. Their pieces look like they belong in a gallery or a riot. In the best way.

Ageless Galaxy

Think cosmic storytelling with sleek, global-ready merch. One part lifestyle, one part philosophy.

Thanksinsomnia

Loud. Colorful. Bold in all caps. If Jakarta’s creative youth had a uniform, this would be it.

Beauty & Skincare

SOMETHINC

Skincare that hits the sweet spot: affordable, effective, and very TikTokable. Huge with Gen Z, and surprisingly solid formulations.

Avoskin

Sleek glass bottles. Thoughtful ingredients. And a loyal following that isn’t afraid to evangelise online.

Mad for Makeup

They call themselves the anti-corporate beauty brand. Bright, fun, unapologetic. Your shelf just got louder.

Footwear & Accessories

Brodo

Clean silhouettes, quality leather, and branding that feels masculine without being macho. Made in Bandung, built to last.

NAH Project

Sleek sneakers. Ultra-wearable. Proudly local. Even President Jokowi wore them. Twice.

Pijakbumi

Earthy, ethical, and entirely on-trend. These kicks are low impact, high design. Sustainability looks good on you.

Lifestyle & Homegrown Design

Eiger

Outdoors gear built for Indonesia’s actual climate. Rain? Heat? Jungle? Bring it on.

Dua Studio

Minimalist bags and accessories made by people who understand the chaos of commuting. Functional but still photogenic.

Klen and Kind

Aromatherapy and wellness essentials with Indonesian botanicals. Your room will thank you.

Brands With International Reach

Some local brands don’t just want your money. They want your passport stamp.

Erigo made headlines at New York Fashion Week, proving streetwear from Depok can walk with the best of them.

SOMETHINC now sells in multiple ASEAN countries and has collaborated with international creators.

Ageless Galaxy is already stocked in stores across Asia and the US.

These aren’t anomalies, they’re signals. Indonesian brands are ready for global shelves, and they’re bringing cultural depth with them.

Where to Shop Local Indonesian Brands

• Online marketplaces: Tokopedia, Shopee, Zalora (search by brand or use “local seller” filters).

• Instagram & TikTok: Many brands soft-launch drops here before going live in stores

• Concept stores: The Goods Dept, Aksara, and Footurama curate local hits all in one place.

• IRL shopping: If you’re in Jakarta, check out District 7 in Kemang or Common Grounds retail pop-ups

Why You Should Support Local Brands

• They understand the climate and design for it.

• Your rupiah supports actual people, not just shareholders.

• They innovate out of necessity, not excess. That creates a smarter design.

• You get unique pieces that spark conversations, not just scrolls.

• Supporting locals isn’t a compromise. It’s an upgrade.

Conclusion

Supporting local brands isn’t just a warm, fuzzy idea. It’s an economic strategy. A creative investment. And in Indonesia’s case, it’s often just flat-out cooler than whatever’s trending on your feed.

These brands aren’t riding the wave. They’re building it. They understand global design standards but stay true to local values, materials, and identity. That’s not an easy balance, but it’s what sets them apart. It’s what makes them valuable, and frankly, export-worthy.

So whether you’re hunting for your next minimalist sneaker, a serum that doesn’t sting, or a graphic tee that doesn’t look like it was made in bulk for a startup’s team outing, look local first.

Because the best brands don’t need a passport. Just a purpose.

And maybe a killer Instagram grid.

Exploring Indonesia’s creative scene? Our Bali Travel E-Guide not only covers hidden island gems but also highlights local culture and makers so you can shop, eat, and travel with authenticity.