TRAppe is a lifestyle-forward travel brand that curates intentional experiences for conscious travellers. Rather than leading with sustainability as a buzzword, TRAppe integrates thoughtful, responsible travel into aspirational, aesthetic, and accessible journeys.
/træp/ = "trap" (as in the word "trap")
/ɛ/ = "eh" (as in "met")
Tourism is booming. But who’s actually benefiting?
You book. You land. You spend.
BUT most of what you spend never touches the hands of the people who make a place worth visiting.
In places like Thailand, 70% of tourist spending leaks out of the local economy. That means for every $100 spent, only $30 stays in the hands of locals.
This is called economic leakage in tourism 👉🏻
Yep. Most of what you spend on holiday doesn’t reach the people who actually make your trip unforgettable.
We’re talking about the driver who taught you local slangs, the aunty who remembered your order, the guide who introduced you to his village temple.
They get the smallest slice, while big booking sites, hotel chains, and middlemen rake in the rest 👉🏻
1. Create awareness
Through our newsletter and Instagram, we show you how travel can be stylish, fun, and impactful, all while keeping your money flowing back to the local people.
2. Curate with care
Through our e-guide, we feature businesses that are kind to the planet and good to its people ✌🏻 Selected by humans who live and breathe the destination.
3. Inspire action
Doing good shouldn’t feel like homework. We want to make it easy and fun for you to travel in a way that benefits the planet and its people. Buy the e-guide. Share the stories. Tell a friend.
We believe that traveling with more intention isn’t about making one giant leap - it’s about making a difference, one small, thoughtful travel decision at a time.
After years working across Asia-Pacific, I saw how tourism often took more than it gave.
It felt extractive. Overcrowded. Inauthentic. Meh.
Working in hospitality only confirmed what I’d already felt: the money poured in, but rarely reached the people who made a place worth visiting in the first place…
So I set out to build TRAppe. We are not your typical sustainable travel brand, but a lifestyle-forward platform that makes it easy and fun to discover and travel more consciously.
It’s for people like us, who want more meaning in their trips, not just more photos on their phones.
So if that sounds like you, then come get TRAppe-d with us ;)
By Elysiumm elysiumm.marketing@gmail.com
By Elysiumm elysiumm.marketing@gmail.com
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